The challenge

For the 2018 Annual Influence MTL Conference, the task was to create a visual direction for the annual conference in Montreal presenting Malala Yousefzai as the main speaker. The mission was to target young entrepreneurs & activists from 21 to 35 years old through different social media platforms such as Instagram, facebook and youtube. Creating a visual storyline on social media where Malala was featured as a Nobel Peace Prize winner coming to Montreal for the first time was a crucial task. We had one objective: Make the Influence MTL event go viral on social media.

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The results

As a result, we created a brand identity made exclusively for the conference event. This direction would enable the design of posts, flyers, banners and marketing assets that would later be released on social media reaching around 6, 200 000 impressions online and nearly 5, 000 000 impressions on television.The success of the campaign was mostly due to the support of the community through the ambassador program. Each local/niche influencer would have their own customized visual poster that would be posted on their own social media accounts, allowing a wider organic reach. The mix of influencial marketing and visual storytelling made the event memorable and shareable to the audience.

Influence MTL 2018 X Malala

The challenge

The results